Former Akrapovič CEO Uroš Rosa Joins Brummell's Board of Advisoros

We are thrilled to announce that Uroš Rosa, former CEO of Akrapovič, has officially joined Brummell’s advisory board! Known for his groundbreaking leadership in the motorcycle industry, Uroš brings a wealth of experience and strategic vision to our team as we continue to push the boundaries of protective and stylish motorcycle apparel.

A Legacy of Innovation

As the former CEO of Akrapovič, a globally renowned name in premium motorcycle exhaust systems, Uroš Rosa has been instrumental in driving innovation and excellence in the industry. As Akrapovič’s former CEO, Uroš achieved significant growth, quadrupling revenue and tripling EBIT margins, while implementing cutting-edge processes. His expertise spans high-performance racing teams and premium automotive and motorcycle manufacturers.

“Brummell's Line is addressing a critical gap in the market for riders who want to look and feel their best without compromising safety,” said Rosa. “Brummell’s approach is a game-changer, and I am thrilled to contribute to their mission of redefining motorcycle apparel.”

Throughout his career, Uroš has been at the forefront of technological advancements in the motorcycle industry, driving efforts to combine performance with aesthetic appeal. His experience will be instrumental in helping Brummell continue to push boundaries in the world of luxury motorcycle apparel.

Elevating Brummell's Vision

At Brummell, we believe that motorcyclists should never have to compromise on style or protection. With Uroš on board, we are poised to expand our innovation, ensuring that every rider can enjoy a perfect blend of elegance and safety in their daily commutes and social engagements. Our flagship Brummell Blazer, the world’s first elegant motorcycle blazer, has set the stage for a broader range of luxury motorcycle apparel that meets the highest safety standards.

What This Means for You

As we welcome Uroš Rosa to Brummell, expect to see exciting advancements in our product lines and a stronger commitment to our mission of creating apparel that protects without compromising style. From the boardroom to the open road, Brummell ensures you stay protected while looking your best.