We’re excited to announce that Brummell officially relocated its headquarters to Austin, Texas in November 2024. This vibrant, dynamic city is the perfect place for us to grow and expand.

A City Built for Riders

Austin isn’t just known for its tech scene or live music—this city is a motorcycle lover’s paradise. As the home of the Circuit of The Americas (COTA) and the American home of MotoGP, it’s no wonder that Austin draws motorcycle enthusiasts from all over the world. For Brummell, a company focused on combining performance and elegance in motorcycle apparel, it feels like the perfect place to be.

From winding roads to world-class tracks, Austin has it all for riders who demand both style and protection.

A Texas-Sized Welcome

We couldn’t have asked for a better welcome than from Former Texas Governor Rick Perry, who recently shared his thoughts on Brummell:

"Ready to ride classy in my Brummell Blazer."

His words embody the bold, confident spirit of Texas—a place where style and performance come together seamlessly, whether you're cruising on the open road or stepping into a meeting.

Building Brummell's Future in Austin

Relocating to Austin isn’t just about tapping into a great motorcycle community—it’s also about positioning Brummell for global growth. As we expand our reach starting in the U.S., we’re excited to be part of a city that values innovation, entrepreneurship, and the relentless pursuit of excellence.

With the perfect blend of business opportunity and rider culture, we believe Austin is the ideal launchpad for Brummell’s next chapter.

Looking Ahead

We’re just getting started. From expanding our product lines to offering even more innovative solutions for riders, Brummell is on a mission to redefine what it means to ride in style.

Stay tuned for exciting updates as we continue our journey, and don’t forget to check out our collection today.

Join us as we ride into this exciting new chapter.