Speed, Style and Brummell - Highlights from MotoGP Austin

We knew MotoGP Austin was going to be a big one. But we didn’t expect that.

From March 28–30, we were at MotoGP Austin, right in the heart of the action at Circuit of the Americas. The air was buzzing with adrenaline, bikes screamed down the track, and people from around the world came together over one thing: their love for riding. But while the racing was world-class, something else caught people off guard: the Brummell Blazer.

The Reactions Said It All

We didn’t need a giant screen or a celebrity endorsement. Just a simple rack, a mirror, and a steady stream of riders who stopped, looked, and stepped into something they weren’t expecting.

The first reaction?
“Wait… what is this?”
Then they’d try it on. Feel the weight. See the cut. Touch the Kevlar. And that’s when it hit:

“This is actually protective?”
“This feels like something I’d wear to a meeting.”
“Why doesn’t all gear look like this?”

And honestly? That was the whole point of being there.

Our Mission, Live and Loud

We didn’t create Brummell to blend in. We created it because we were tired of the compromise — safety or style. Gear that protected you or gear that looked good. But the modern rider deserves more.

We met professionals, creatives, café racer lovers, sportbike riders, weekend warriors - people who love their bikes but hate having to carry a change of clothes. And every single one of them had the same lightbulb moment when they put on the blazer.
They realized:

"I can ride in this."
"I can walk into work in this."
"I can feel like myself in this."

And that made the whole trip worth it!

More Than a Product

MotoGP Austin wasn’t just about showing off a jacket. It was about showing people what’s possible. We believe motorcycle gear doesn’t need to scream “biker” to work. It can whisper. It can be quiet, tailored, sharp - and still protect you when it matters most.

And if this past weekend was any sign, a whole lot of you agree.

What’s Next

We’ve got more events coming. More cities. More opportunities for you to see (and feel) what the Brummell Blazer is all about.
But for now, we just want to say thank you - for stopping by, for trying it on, and for being part of this moment with us.