Our Story
How It Started
The idea was born in 2019
It all started from a personal problem of not being able to ride with a suit whilst being protected. As an entrepreneur and avid motorcyclist, Nino was riding to his work, meetings, and all other events. But he was struggling to find the right motorcycle gear that would fit with his business outfit for the all-day agenda. He tried carrying a blazer in the saddlebags and dressing up once he arrived, leaving a blazer at work, wearing armor underneath the blazer, etc. However, none of these was a good solution.
We did our research and discovered that this is not solely his problem, but on the contrary, a problem millions of motorcyclists confront on a daily basis. Just like him, they didn’t have a good solution that would keep them protected in case of an accident and at the same time would have the business look they require. There was no motorcycle gear on the market to satisfy the business look of the rider.
That is how we came to the idea to create the first motorcycle blazer. And, we named it Brummell – as Beau Brummell, the person who influenced the development of the modern suit.
Prototyping Phase
Development in 2020
We found the right team to share our story with, and create the first elegant motorcycle apparel.
And, it all sounded way easier than it actually was.
We spent countless hours designing the blazer with all the properties we had envisioned, protective fabrics, impact protectors, gussets, a ventilation system, a windproof gilet, etc.
The materials’ hassle was another thing. We tried so many different protection materials, outer layer fabrics, and protectors to finally chose the ones we liked the most.
What's Next
Brummell in 2023
New, bigger quantities of the Brummell Blazer V2 are being produced, and we are ready for this riding season. But we don’t stop here. We are currently working on new, innovative Brummell products that we will introduce later on. And, we would love for you to share our journey of creating the world’s first elegant motorcycle apparel company and forever changing the motorcycle gear industry.